SERENA CHENG
is a product designer blending expertise in product management, graphic design, and psychology to champion user advocacy and social impact through creating meaningful digital experiences.
CURRENTLY
a recent Yale grad seeking full-time product design opportunities
FUELED BY
human connection, collaborative innovation, & tech for social good
PRODUCT DESIGN
A chrome extension product that empowers users to make more sustainable and conscious fashion choices when shopping online
UI/UX // UX RESEARCH // INTERNSHIP
An anonymous message-posting website and physical installation that explores the transformative power of language in shaping relationships and perspectives, encouraging users to authentically share their truths
UI/UX // VISUAL IDENTITY // SENIOR THESIS
A new feature that would allow shoppers to preorder clothing, thus alleviating company under-stocking issues and delivery delays while also boosting customer satisfaction
UI/UX // CROSS-PLATFORM // INTERNSHIP
GRAPHIC DESIGN
ABOUT
HI, I'M SERENA. IT'S NICE TO E-MEET YOU!
I'm a multifaceted designer who combines my unique background in UI/UX, product management, graphic design, and psychology in order to create both meaningful and intuitive user experiences.
I'm a total user advocate who's data-driven and fluent in
cross-functional collaboration. Success metrics are my best friend.
My world is a canvas, and I am committed to designing creative solutions that will push boundaries, stimulate connections, and drive positive change. Adding value and generating social impact are my whys. Designing is my how.
I recently graduated from Yale University where I double majored in Psychology and Art (with a concentration in Graphic Design), and I am currently seeking a full-time product design position.
MY TOOLBOX
UI/UX Design
Wireframing
Prototyping
User Flows
User Research
User Interviews
Usability Testing
A/B Testing
Graphic Design
Visual Design
Branding
Typography
MY SUPERPOWERS
Collaboration
Perspective
Empathy
Communication
Curiosity
Navigating ambiguity
Product Strategy
Requirements
Prioritization
Roadmaps
THINGS I LOVE BESIDES DESIGN
Fashion
Boardgames
Skateboarding
Making lists
Self-development books
Talking to strangers
EXPERIENCE
Yale Department of Psychology, Affective Science and Culture Lab • Research Assistant, Sep 2022 – Dec 2023
Wyre Jewelry • CEO & Founder, June 2020 – Dec 2023
Branch • Digital Product Management Intern, June 2023 – Oct 2023
Express • E-commerce User Experience and Interaction Design Intern, June 2022 – Aug 2022
Changing Room • UI/UX Design Intern, Jan 2022 – May 2022
Calvin Klein •. Print and Graphics Design Intern, June 2021 – Aug 2021
Her Campus Media • Graphic Design Intern, Feb 2021 – May 2021
Alternatively, here's a fancy sheet of paper: Resume